Twitter Starts Charging Per Letter By November
SAN FRANCISCO – Twitter is an online social networking site that allows users to read and post short 140 characters messages called “Tweets.” For the past 4 years twitter was able to grow their user base by 275 million. The company felt that they have reached the peak of their service and looking for ways to monetize more on their platform.
Right now Twitter have a good run on their revenue and stocks after they got publicly listed last September 2013, and just this June 2014 they fully launched an advertising and promotion services which is doing pretty well. The company’s leadership headed Mr. Dorsey is very much satisfied with the outcome, but they are afraid of its future sustainability and they think that advertising of tweets will not be for a longer period but will probably stay for around 5 years or less. The team then looked for solutions that will help them have a more sustainable company, one of which is the scheme used in telegraphs where the provider charge per letter excluding spaces.
The development and finance team consulted their user experience expert about the new scheme. Dr. Jame Hardway PHD, do believe that this can shy off users in the first 3 months yet can regain user registration after. He explained why, first twitter will have a good remaining number of high quality users after 3 months, these are the users that can actually pay and cautious enough on what they tweet, next the image of having high quality users will attract those who wants to have a better social standing and imagery and ride with the bandwagon and eventually pay for fame.
As said this might work and eventually bring them to the next level. As a verdict the leadership of twitter and with its board decided to implement the new scheme immediately by November this year, where they planned to bill users by 0.25 cents (USD) per letter which can be paid by paypal, credit card or by Twitter Prepaid Points Card which you can buy on your local computer stores and other providers.